Social Media Marketing

Social media marketing (SMM) actually comprises techniques that are aimed at social networks and applications to widespread the awareness about and promote particular brands or products. Social media marketing campaigns are usually focused at creating shareable content and advertorials, stablishing a social media presence on major platforms and cultivating customer feedback throughout the campaign through surveys and contests. Social media practices are necessary for many customer-based businesses as it gives the reliability of a more instant connection between the customer and the supplier. Social media marketing is recognized as a more targeted form of advertising and is therefore supposed to be more effective in making brand awareness.