Content Marketing is known for developing and distributing relevant and unique content to entice, obtain and build customer trustworthiness among a clearly defined audience with the aim of making profitable actions among consumers. Content Marketing has now become a common and standard marketing practice for many industries because of its efficiency and potential to engage deeply with customers. Creating content of real value is known as value-added content, which is quite new form of its kind, while difference between the pretenders and contenders continues to establish. Value-added blog content is not generally promotional or self-serving.